Use this Five-Step Process to Conduct Super Seminars Fitchburg MA

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

Lightower
(978) 264-6000
80 Central Street
Boxborough, MA
 
NorthShore Audio/Video Inc.
(978) 762-4474
P. O. Box 4432
Peabody, MA
Services
Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Multi-Room Audio, Telephone Systems
Brands
Crestron Electronics,Denon Home,Niles Audio,Boston Acoustics,Snell Acoustics,Sim2USA,Stewart Filmscreen,Audio/VideoRequest, Samsung,Parasound,Planet Waves, Panasonic Phone Systems,Universal Remote,Baker Road Furniture,Salamander Designs
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Bradley Cutler, CEDIA Certified Professional EST II- Harold Wallace, CEDIA Certified Professional EST II

Reltima, LLC
(781) 569-2182
800 Cummings Park West #6550
Woburn, MA
 
Barry Communications
(508) 853-7120
146 West Boylston Drive
Worcester, MA
 
Voice Solutions
(508) 672-5622
Hancock Street
Fall River, MA
 
Barry Communications
(508) 853-7120
146 West Boylston Drive
Worcester, MA
 
Verizon
(617) 743-8800
185 Franklin Street, Rm. 1800
Boston, MA
 
Communiconn
(781) 314-1200
76 Blanchard Road, Suite 201
Burlington, MA
 
Broadview Networks, Inc.
(617) 293-1364
2 Oliver Street, 11th Floor
Boston, MA
 
Streamline Networks
(857) 221-8960
235 Bear Hill Road, Ste. 102A
Waltham, MA
 

Use this Five-Step Process to Conduct Super Seminars

Provided By: 

Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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