Use this Five-Step Process to Conduct Super Seminars Hollidaysburg PA

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

AT&T Mobility
(814) 949-7155
3225 Pleasant Valley Blvd
Altoona, PA

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E T & T, Inc.
(610) 867-7800
2360 Avenue A
Bethlehem, PA

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(215) 638-6139
8 Neshaminy Interplex, Suite 317
Trevose, PA

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Call Processing Professionals
412.220.2200 x200
200 Bursca Dr.
Bridgeville, PA
 
AT&T Mobility
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1736 N Center Av
Somerset, PA

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Hi-Technology LLP
(412) 854-5014
4359 Willow Heath Dr
Pittsburgh, PA
Services
Designing for Individuals with Special Needs, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Telephone Systems
Brands
Yamaha,Toshiba,Sharp,Samsung,Nuvision,MBQuart,MonitorAudio,Russound,Nuvo,Niles,Rockustics,Parasound,Pioneer,Marantz,Sunfire,Aton,Universal Remote,peerless Mounts,Omni-Mount,and many more
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One or more employees at this company have achieved CEDIA Professional Certification status:- Aaron Anselm, CEDIA Certified Professional EST II- Dave Och, CEDIA Certified Professional EST II- Michael Shoup, CEDIA Certified Professional EST II

GALCO Business Communications, Inc.
(800) 479-0955
151 Kelly Road
Quakertown, PA
 
VERIZON-PA
(610) 740-0220
100 South Broad Street, 2nd Floor
Lansdale, PA

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Panda Technologies
(412) 521-5000
5710 Northumberland St
Pittsburgh, PA
 
Acteon Networks, LLC
(215) 540-0190
1405 Main Street
Hellertown, PA

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Use this Five-Step Process to Conduct Super Seminars

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Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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