Use this Five-Step Process to Conduct Super Seminars Kenosha WI

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

Cadre Communications
(847) 245-7325
P. O. Box 1052
Lake Villa, IL
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Telephone Systems
Brands
Pioneer Elite,SpeakerCraft,Niles,Peerless, Premeir Mounts,Denon,UniversalRemote,Leviton, Channel Vision, Bosch, Panasonic and Sharp
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Rob Davis, CEDIA Certified Professional EST II

Techteriors, LLC
(262) 243-9800
12308 Corporate ParkwaySte. 600
Mequon, WI
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Lighting Control, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Ron Ploeckelman, CEDIA Certified Professional EST III (Advanced EST), CEDIA Certified Professional EST II

Grant Communications
(608) 282-1000
1041 S Park St
Madison, WI
 
AT&T Mobility
(414) 423-4316
5200 S. 76Th Street
Greendale, WI

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NovaONE Networks
(608) 333-1900
7878 Big Sky Drive, Suite 300
Madison, WI
 
AT&T Mobility
(847) 855-2781
6590 Grand Avenue
Gurnee, IL

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Capitol Communications Inc
(608) 242-0682
2449 Hoard St
Madison, WI
 
A T & T
(608) 245-6000
3902 E Washington Ave
Madison, WI
 
Slattery Telecom
(608) 268-0295
2780 Ledgemont St
Madison, WI
 
Prepaid Wireless Direct
(877) 947-3577
box 71101
Shorewood, WI
 
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Use this Five-Step Process to Conduct Super Seminars

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Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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