Use this Five-Step Process to Conduct Super Seminars Maple Heights OH

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

Five Star Audio & Performance
(216) 475-5868
21400 Libby Rd
Maple Heights, OH
 
Wireless Retail
(440) 786-9358
23300 Broadway Ave
Bedford, OH
 
AT&T Mobility
(216) 896-0787
27139 Chagrin Blvd
Beachwood, OH

Data Provided by:
Davissa Telephone Systems
(216) 464-6633
23800 Commerce Park
Beachwood, OH
 
Marjet Enterprises Inc
(216) 381-6062
23399 Cedar Rd
Beachwood, OH
 
Telnet Paging & Cellular
(216) 662-7880
5231 Warrensville Center Rd
Maple Heights, OH
 
R J Security & Cellular
(440) 439-8833
7601 First Pl Ste 6
Bedford, OH
 
Davissa Telephone Systems
(216) 333-1662
23800 Commerce Park Road
Cleveland, OH
 
Cleveland Network Hardware
(216) 514-7020
28790 Chagrin Blvd
Beachwood, OH
 
Davissa Telephone
(216) 333-1662
23800 Commerce Park Road
Cleveland, OH
 
Data Provided by:

Use this Five-Step Process to Conduct Super Seminars

Provided By: 

Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

Click here to read more from Home Business Magazine

© Copyright 2013 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
Infoswell Media