Use this Five-Step Process to Conduct Super Seminars Ogdensburg NY

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

AD Systems Integrators
(631) 287-3733
6 West Neck Circle
Southampton, NY
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
Panasonic digital phone systems, DSC alarm systems, Vantage lighting & control systems, Russound distributed audio, FAAC entry gate systems, Cast landscape lighting systems.
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Patrick Lenahan, CEDIA Certified Professional EST II

Wired Ltd.
(914) 725-4899
29 Wildwood Rd
Katonah, NY
Services
Audio / Video, Designing for Individuals with Special Needs, Furnishings, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Multi-Room Controls, Multi-Room Video, Telephone Systems, Wire and Cable / Power Management, Home Networking, Home Health, Service Repair, Preventative Maintenance, iPhone / iPad integration
Brands
Nuvo, Sonos, Nuvision, Sony, Samsung, Sharp, Denon, Canton, Parasound, Sonance, Niles, Xantech, Panamx, Omnimount, etc.
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Howard Gorenfeld, CEDIA Certified Professional EST II

Everglades Technologies, LLC
(212) 741-0000
1 Union Square WestSte. 302
New York, NY
Services
Audio / Video, Environmental Controls, Home Theater, Lighting Control, Motorized Window Treatments / Home Theater Curtains, Multi-Room Audio, Multi-Room Video, Security / Access Control / Surveillance / Gate Access, Telephone Systems, Wire and Cable / Power Management, Home Automation / Systems Integration, Service Repair
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Bruce Reed, CEDIA Certified Professional EST II- Charles Stucklen, CEDIA Certified Professional Designer

Systems Design Company
(631) 283-3455
158 County Rd 39 Ste. 1
Southampton, NY
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Telephone Systems
Brands
Every system that we install and design has different requirements. We insure that the products we use for our projects are the best possible solutions for our client''s performance and budget requirements.
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Ken McMahon, CEDIA Certified Professional EST II- Mike Murphy, CEDIA Certified Professional EST II

Birns Telecommunications Incorporated
(212) 807-6000
233 W 17th St
New York, NY
 
Osbee Industries, Inc.
(914) 777-6611
99 Calvert StreetSte. 100
Harrison, NY
Services
Audio / Video, Home Theater, Multi-Room Audio, Telephone Systems, Wire and Cable / Power Management
Brands
Crestron, Lutron, Pioneer Plasma Displays, Fujitsu, Sim2 Projectors, Monster Cable, Niles Audio, Sonance, Middle Atlantic, AudioControl, ReQuest Mutlimedia, Integra Home Theater, Key Digital Systems
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Peter Burke, CEDIA Certified Professional EST II- Jared Ross, CEDIA Certified Professional EST II- David Sussman, CEDIA Certified Professional EST II

AVX Integrated Technologies, Inc.
(845) 358-3980
11 South Greenbush Road
West Nyack, NY
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Telephone Systems
Brands
Avaya, Bay Audio, BenQ, Boston Acoustics, Chief Mfg, Crestron, D-Link, Denon, Elan, Greyfox, HAI, ICC, KEF, Lutron, Monster, NEC, NetStreams, Niles, NuVo, OnQ, Panasonic, Pioneer, Samsung, Sanus, Sharp, Sonicwall
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Jason Etter, CEDIA Certified Professional EST II

Electronic Age Services, LLC
(347) 587-1576
2280 Burnett St4-K
Brooklyn, NY
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
Russound, Denon, Lutron, Polk Audio, Samsung, Sharp, Panasonic, URC, RTI, NetStream, etc.
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Jacek Pilaszewicz, CEDIA Certified Professional EST II

Wireless Zone
(845) 256-0001
83 N. Chestnut St.
New Paltz, NY
 
Access Key Systems
(716) 876-3404
14207-1444
Buffalo, NY
 

Use this Five-Step Process to Conduct Super Seminars

Provided By: 

Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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