Use this Five-Step Process to Conduct Super Seminars Pearland TX
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Telephone Systems
B&W, Crestron, Denon, Extron, Kaleidescape, LG, Lutron, Mitsubishi, Panasonic, Request, Rotel, Runco, Sony, Sony ES, Speakercraft, Stewart Filmscreen, Triad
One or more employees at this company have achieved CEDIA Professional Certification status:- Bill Maxey, CEDIA Professional Subject Matter Expert, CEDIA Certified Professional EST II
Acoustical Design, Environmental Controls, Home Theater, Lighting Control, Motorized Window Treatments / Home Theater Curtains, Multi-Room Audio, Multi-Room Controls, Multi-Room Video, Security / Access Control / Surveillance / Gate Access, Telephone Systems, Wire and Cable / Power Management, Home Automation / Systems Integration, Home Networking, Home Health, Preventative Maintenance, iPhone / iPad integration
One or more employees at this company have achieved CEDIA Professional Certification status:- Michael Hamilton, CEDIA Certified Professional EST II
Use this Five-Step Process to Conduct Super Seminars
Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP
Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.
Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.
Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.
In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.
Here's a five-step process to develop seminars that will appeal to your target audience:
Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.
Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!
Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.
Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!
Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.
Step Four: Select a Format
Offshore Technology Conference OTC
Dates: 5/4/2009 – 5/7/2020
Reliant Center at Reliant Park Houston
222 Palisades Creek Dr.
OTC is the premier offshore industry event for professionals, service industries and suppliers to gather and discuss common issues of ocean resource development. Technological innovations and forums on economic, social, and political aspects of resource development and environmental protection have been the mainstay of this worldwide conference.