Use this Five-Step Process to Conduct Super Seminars Silsbee TX

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

AT&T Mobility
(409) 899-1613
6155 Eastex Frwy
Beaumont, TX

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Futurian Systems, Ltd.
(817) 912-0111
2010 E. Continental Blvd.Ste. F
Southlake, TX
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
Control4, Crestron, TruAudio, JVC, Polk, G.E. Security, Marantz, Onkyo, Vantage, Samsung, Netgear, Cisco, Stewart Film Screen, and much more.
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Chris Kennard, CEDIA Certified Professional EST II- Harold Kinkead, CEDIA Certified Professional EST II

In Phase Audio
(214) 499-7466
1925 Knob Hill
Plano, TX
Services
Audio / Video, Environmental Controls, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Telephone Systems, iPhone / iPad integration
Brands
Yamaha, Onkyo, Universal Remote, Elan, Lutron, Samsung, Toshiba, Sunfire, Niles, Pinnacle, Boston Acoustics, Snell, Draper, Stewart Filmscreen, Aprilaire, and many others
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Kevin Tuggle, CEDIA Certified Professional EST II

Sound Ideas Audio Video
(817) 346-4500
2810 Southeast Loop 820
Fort Worth, TX
Services
Acoustical Design, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Telephone Systems
Brands
Sony, Mitsubishi, Runco, Infocus, Samsung, Hitachi Denon, B&K, KEF, Klipsch, Polk Audio, M&K, Acouctic Innovations, Bass, Lutron, Lexicon, Da-Lite Bello'', Laurier
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Chris Hornsby, CEDIA Certified Professional EST III (Advanced EST), CEDIA Certified Professional EST II

Eric Grundelman, Inc. ~Founding Member~
(972) 288-8978
313 Clary
Mesquite, TX
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Telephone Systems
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Jose Botello, CEDIA Certified Professional EST II- Nathan Masterson, CEDIA Certified Professional EST III (Advanced EST), CEDIA Certified Professional EST II- Bill Skaer, CEDIA Certified Instructor

Audience Inc.
(214) 726-9089
4906 Shady Knolls Drive
Parker, TX
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Multi-Room Audio, Multi-Room Controls, Multi-Room Video, Satellite, Telephone Systems, Wire and Cable / Power Management
Brands
AMX, Crestron, Elan, Escient, Lutron, Sunfire, Martin Logan Samsung, Denon, Sharp, Velodyne, Universal Remote Controls, Chief, KEF, Monster Cable, Stewart, Middle Atlantic, Xantech, Leon.
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Jonathan Jolley, CEDIA Certified Professional EST II

Modern System Concepts, Inc.
(281) 599-7388
PO Box 5028
Katy, TX
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Satellite, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
Panasonic, USTEC, Escient, Ademco
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Jody Popkowski, CEDIA Certified Professional EST III (Advanced EST), CEDIA Certified Professional EST II- Mark Popkowski, CEDIA Certified Professional EST III (Advanced EST), CEDIA Certified Professional EST II

Audio Video Guys, Inc.
(281) 894-2800
11500 FM 1960 W.Ste. 103
Houston, TX
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Telephone Systems
Brands
Halcro, B&K, Denon, Control4, SpeakerCraft, Da-Lite, Inteset, Lumagen, Panasonic Premiere, PurePower, RBH Sound, Triad, JVC Pro, others
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Darren Orta, CEDIA Certified Professional EST II- John Polk, CEDIA Certified Professional EST II

Custom Electronic Systems, Inc.
(214) 351-1920
9990 Monroe DriveSte. 218
Dallas, TX
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Telephone Systems
Brands
Denon, Phillips, Panasonic, On Q, Channel Plus, DVDO, Harman Kardon, JBL, Monster, Niles, Onkyo, Optoma, Panamax, Peerless, Russound, Sharp, Xantech
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Edwin Childs, CEDIA Certified Professional EST II

Dallas Sight and Sound, Inc. ~Founding Member~
(972) 392-3202
4202 Wiley Post Road
Addison, TX
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Telephone Systems
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Dave Hardy, CEDIA Certified Professional EST II- Levi Hollandsworth, CEDIA Certified Professional EST II- Mark McMinimy, CEDIA Certified Professional EST II- James Spears, CEDIA Certified Professional EST II

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Use this Five-Step Process to Conduct Super Seminars

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Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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