Use this Five-Step Process to Conduct Super Seminars Torrington CT

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

AT&T Mobility
(203) 757-6776
1926 N Main St
Waterbury, CT

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Office Technology Solutions, Inc.
(203) 544-7687
115 Portland Ave
Redding, CT
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Telephone Systems
Brands
Panasonic Pioneer Sony Denon Russound Escient Toshiba IEI Lutron Boston Acoustics Sonance Middle Atlantic Onkyo and others
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- John Belfatto, CEDIA Certified Professional EST II

Amnet Systems LLC
(203) 355-2400
26 Fahey Street
Stamford, CT
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
AMX, LUTRON, ADA, Cisco, Stewart Filmscreen, Fujitsu, Triad, Escient, Denon, Sharp, Sonance, HAI, Shoretel, Panasonic, Autopatch
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Alex Sulpizi, CEDIA Certified Professional Designer

O''Neill''s Specialty Services, Inc.
(203) 869-2444
35 Church StreetSte. 1
Greenwich, CT
Services
Audio / Video, Home Theater, Multi-Room Audio, Telephone Systems, Wire and Cable / Power Management
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Vincent O''Neill, CEDIA Certified Professional EST II

AT&T Mobility
(203) 301-6360
1329 Boston Post Rd
Milford, CT

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AT&T Mobility
(203) 573-9002
495 Union St
Waterbury, CT

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Safe and Sound Systems
(888) 299-1767
73 Defco Park Rd.Ste. 1
North Haven, CT
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
Pioneer, Fujitsu, Panasonic, Russound, Infocus, Samsung, Denon, Sharp, LG, Marantz, Atlantic Technology, Polk Audio, Boston Acoustics, Monitor Audio, Netstreams, Nuvo, Crestron, Lexicon,Stewart Filmscreen, Netstreams, Seura
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Robert Liquori, CEDIA Certified Professional EST II- Steve Stewart, CEDIA Certified Professional EST II

Integrated Security Solutions LLC
(860) 701-0815
388 Butlertown Road
Oakdale, CT
Services
Audio / Video, Home Theater, Lighting Control, Multi-Room Audio, Security / Access Control / Surveillance / Gate Access, Telephone Systems, Home Networking
Brands
Honeywell, Firelite, System Sensor, Russound, Denon, Pioneer, Onkyo, Bogen, Audiosource, Pioneer, JVC, Panasonic, Samsung, Sony, JBL, Proficient Audio, Speco, Leviton, X-10, Insteon, Universal Remote Control,Keyscan,NetAXS, Dedicated Micros
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- David Carlson, CEDIA Certified Professional EST II- Chris Tanner, CEDIA Certified Professional EST II

Yellowbook
(203) 701-1949
612 Wheelers Fram Road
Milford, CT
 
AT&T Mobility
(203) 757-6776
1926 N Main St
Waterbury, CT

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Use this Five-Step Process to Conduct Super Seminars

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Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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