Use this Five-Step Process to Conduct Super Seminars Whiteville NC

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

Home Technology Solutions, Inc
(704) 708-5126
3070 Senna DriveSte. B
Matthews, NC
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Multi-Room Audio, Telephone Systems
Brands
Russound, Niles, Proficient Audio, OnQ, Marantz, Samsung, Toshiba, Pioneer, Phase Tech, and much more.
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- David Robaina, CEDIA Certified Professional EST II

Neuwave Systems, Inc
(919) 878-8747
2800 Highwoods Blvd
Raleigh, NC
Services
Central Vac, Home Theater, Lighting Control, Motorized Window Treatments / Home Theater Curtains, Security / Access Control / Surveillance / Gate Access, Telephone Systems, Home Automation / Systems Integration, Home Networking
Brands
Denon, Klipsch, Control 4, Lutron, Sony, Integra, Russound, Episode, Mirage, Pioneer, Sharp, Toshiba, Sonos, Epson
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Blake Heath, CEDIA Certified Professional EST II

Alltel
(919) 235-0007
6600 Glenwood Ave
Raleigh, NC
 
Pinnacle Telephone & Data, Inc.
(704) 596-5444
10015 Metromont Industrial Blvd
Charlotte, NC
 
Amerizon Wireless
(336) 761-1911
4996 Indiana Ave
Winston-Salem, NC
 
IntraSource Inc.
(252) 638-1477
904 Old Cherry Point Road
New Bern, NC
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Multi-Room Audio, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Bill Higgins, CEDIA Certified Professional EST II

Mountain Heritage Systems
(828) 733-0141
430 Pineola Street
Newland, NC
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Lighting Control, Security / Access Control / Surveillance / Gate Access, Telephone Systems
Brands
AMX, Sonance, Yamaha, Lexicon, Klipsch, Ademco, Panasonic, Lite Touch, Mitsubishi, Fujitsu, Sony
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Joshua Ware, CEDIA Certified Professional EST II

Grier Cellular Solutions
(704) 566-1754
3750 E Independence Blvd
Charlotte, NC
 
AT&T Mobility
(828) 759-7234
419 Blowing Rock Rd
Lenoir, NC

Data Provided by:
ITC DeltaCom
(704) 405-4864
820 Cleveland Ave.
Grover, NC
 
Data Provided by:

Use this Five-Step Process to Conduct Super Seminars

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Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
By Susan A. Friedmann, CSP

Seminars, workshops, boot camps, and other educational programming are very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: Our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialized knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Seminars are excellent ways to diversify your existing business. You can incorporate products and services to market through seminars. You don’t actually make a sales pitch, of course, as that would cheapen a seminar presentation. But you could offer products and services that have a natural appeal or fit with the seminar audience.

In addition, conducting seminars adds to your “brand identity” and builds up that identify. Potential customers purchase for a wide variety of reasons, price being only a small factor. Brand identity and credibility are critical in a purchase decision, particularly when a special service is needed. That credibility is enhanced when you conduct and promote relevant seminars.

Here's a five-step process to develop seminars that will appeal to your target audience:

Step One: Define Your Target Audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer, and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify Critical Information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them — either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think they can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a Topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a Format
Consider the...

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