Why Customer Service is the Foundation of Your Home Business Brookings SD
Why Customer Service is the Foundation of Your Home Business
Customer Service is the Foundation for Where 80 Percent of Your Business Should Come: Existing Customers.
By Bob Livingston, Author of How you do...What you do
How you do what you do is about achieving Service Excellence, a critical need in our service based economy. It is not about complaining about service, the Internet is filled with that; rather, it is about providing a solution to poor service — a Roadmap. Service Excellence at its core is about having a great attitude, solid beliefs, and exceptional behaviors and applying those to your service relationships. It is all about finding ways to make the other person you are serving feel good about your product or service, your company, and themselves because they feel good about dealing with you. Everyone grows when your relationships grow.
For home-based entrepreneurs, customer service is particularly important. Because of the smaller relative size of home-based businesses, the business owner gets much closer to the customer. This can be a significant competitive advantage, providing Service Excellence. The entrepreneur can be hands-on in implementing it. Nothing should be more important to a business than customer service, as 80 percent of your business should come from your existing customer base.
The approach to Service Excellence I present is an approach that I have seen succeed first hand. This roadmap, coupled with what each individual brings to relationships in the way of their beliefs, attitudes, behaviors, and good traits, is what will lead you to a higher level of Service Excellence and propel you towards loyal relationships with customers that can last a lifetime.
What follows is a synopsis of the approach that lies at the very center of How you do ...What you do, a transformation roadmap. How does one describe Service Excellence? Service Excellence is less about what you do (your job) for the people you serve and more about how you do what you do (your behaviors and attitudes). It is about making a deliberate change in your approach to serving those you serve. Your customers and clients will evaluate you by how you do something, not by what you say about how you do something.
Make Long-Term Loyalty the Priority.
Your success as a service-centric company or individual will be determined not only by how you treat those outside of the company but also by how you serve your colleagues inside the company. In most industries, the companies that are first to embrace change in the way they approach serving clients are those that can gain competitive advantage. That service-centered strategy is what will produce differentiation and thus will ultimately lead to competitive advantage. Differentiation and competitive advantage create long-term loyalty.
Articulate Your Purpose.
Purpose is what identifies you. It is the reason why you do what you do. In order to be successful at serving those you do, it is first necessary to determine what it is you...