Why Postcard Marketing Works So Well in the Internet Age Coeur D Alene ID

A postcard delivers information the way people want to get it today. It arrives open and ready to read. The message it contains is always brief, because there's not a lot of space for it. Therefore, a postcard is quick to read and easy to comprehend.

Sprout Media Werks
(208) 665-9496
938 N 6th St
Coeur D Alene, ID
 
Wgn Benefits
(208) 676-1577
409 E Coeur Dalene Ave
Coeur D Alene, ID
 
Hanna & Associates Inc
(208) 667-2428
1100 E Lakeshore Dr Ste 201
Coeur D Alene, ID
 
Savvy Marketing
(208) 667-7306
1801 N Government Way Ste 2a
Coeur D Alene, ID
 
Dalton Market
(208) 762-7909
5632 N 15th St
Coeur D Alene, ID
 
Yellow Page Logic
(208) 765-8693
408 E Sherman Ave Ste 201
Coeur D Alene, ID
 
Kagey Company Inc
(208) 667-2314
1048 N 3rd St
Coeur D Alene, ID
 
Blue 541
(208) 667-7275
117 E Coeur Dalene Ave
Coeur D Alene, ID
 
Spout Media Works
(208) 665-9496
412 E Sherman Ave Ste 102
Coeur D Alene, ID
 
Jeda Media Group
(208) 930-4493
3895 N. Schreiber Way
Coeur d'Alene, ID
 

Why Postcard Marketing Works So Well in the Internet Age

Provided By: 

Postcards from the Internet Edge
By Bob Leduc

You may be surprised to know that postcards produce better results today than they did before the development of the Internet.

There are 7 major reasons why this is happening.

1. Postcards Use a Modern Communication Style
A postcard delivers information the way people want to get it today. It arrives open and ready to read. The message it contains is always brief, because there's not a lot of space for it. Therefore, a postcard is quick to read and easy to comprehend.

2. Postcards Have High Impact
It's hard to ignore a postcard — even if the reader is sorting their mail over a trashcan and discarding everything that looks like advertising.

An attractive postcard with an eye-catching benefit statement will be read by almost 100 percent of the people who get it ...and anyone else who happens to see it.

3. Marketing with Postcards Saves Money
Postcards are small. Therefore, it doesn't cost much for printing. You can even do the printing yourself with your own computer to reduce the cost to about a penny each.

More importantly, you can send postcards by First Class Mail in the US for 1/3 less than other types of First Class mail. Currently, the First Class postage for postcards is 27 cents ...if you make their size between 3 1/2 by 5 inches and 4 1/4 by 6 inches.

4. Marketing with Postcards Saves Time
Because postcards are small, it doesn't take much time to develop a sales message for them, complete the printing and get them out in the mail. It's not unusual to see results from postcards within a week of deciding to use them.

5. Postcard Marketing Is Easy
You don't need any special knowledge or skill to develop a successful postcard marketing campaign — even if you decide to do everything yourself and print them with your own computer to save money.

Tip: Don't try to put a complete sales presentation on a postcard. There's not enough space for that. Instead, just list 1 or 2 major benefits to arouse the readers’ interests. Then direct them to do something to get more information. For example, go to your web site where they can get more details ...and where you can close the sale.

6. Postcards Are Versatile
Postcards are easily adaptable to any business. They work equally as well for selling either products or services. They're also adaptable to any kind of marketing activity. You can use them to generate web site traffic, develop sales leads, generate visits to a store, promote repeat sales or additional sales to current or previous customers, or ...well, you get the idea.

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7. Postcards Are Personal
People are used to getting postcards from friends and relatives. It's something they enjoy. Take advantage of this. Don't design your postcard to look like a magazine ad. Instead, design it to look at first glance like a message from a friend.

You're not doing this to deceive the reader. They will immedi...

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